Yes, I am waaaaaay too excited about this, but I feel like my mind can finally rest a bit since we’ve found our true identity. (And yes, our family will now need coordinating super hero outfits like the Incredibles.) We typed a thousand (ok, maybe just 400) domain names into GoDaddy in search of the right fit for us. “The Sketch Pad” was among our faves, but it was taken– along with the other 399 domains tried. (FYI “Kids at Heart” is $28,000 if you’re interested in purchasing. Such a bargain. Psht!) It is definitely tricky to pinpoint our content and have it all defined by a domain. As my Dad put it, “How do you describe what you do when posts range from digging a yard trench to refurbishing a small desk?” I guess that’s true. Not super constructive. But true. (Love you, Dad!)

After all of the searching, we finally landed on “the MAD creative“. “But why that name?” Let us tell you so “you know why!“…

“MAD” is our family of three’s first initials: M for Mya, A for Ashley, and D for Derek. If we have another kiddo someday (no, I’m not prego!), the “MAD” will stand for the “Mom and Dad” creative, which we feel is a good fit for us. I am in my happy place when creating. I crave projects and everything related to the home. And even if it’s just creating memories, that’s what we’re all about. Hopefully the “MAD” won’t give-off a negative vibe because that is obviously not our intent.


With our new name also comes a new look, which is already in the works! We’ve got the basic new design down, but Derek’s still coding his little heart out to make it all work. Can I just say that I always knew I married a boy genius, but now I’m even more in awe of his brain power. I  peek over his shoulder while he’s programming (totally not creepy, right?), and I can’t look at it longer than a couple seconds because all the numbers and symbols give me a headache. I’m not that kind of smart. So relieved he likes doing it!

We will launch the new site sometime in February. Until then, we’d love your opinions on our new logo. Here are some designs thus far:

Option 1

Option 2

Option 3

Please send us your logo pick– Option 1, 2, or 3. Heck, you can even text us because let’s be real: the only ones voting on this are people that have our phone numbers anyway!

We’ll also be changing our social networks (Facebook, Bloglovin’, Pinterest, and Instagram) over to our new name; and we will give you that update again when we launch the site in February.

Thanks so much for your support and following. We always love hearing from you guys!

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  • Reply
    January 14, 2015 at 10:08 PM

    I like option 1!

  • Reply
    January 14, 2015 at 10:23 PM

    Frank and I vote Option 1 & 2! =)

  • Reply
    January 14, 2015 at 11:03 PM

    Love option 1 🙂

  • Reply
    Pat Cimino
    January 14, 2015 at 11:16 PM

    Option#1 is my favorite.

  • Reply
    January 15, 2015 at 12:37 AM

    Option 2!

  • Reply
    Jo Ann
    January 15, 2015 at 1:30 AM

    The others are creative, but definitely #1 is my choice.

  • Reply
    January 15, 2015 at 6:07 AM

    Number 1!

  • Reply
    January 15, 2015 at 8:32 PM

    Thanks for all the comments and texts– you guys are great! The majority has spoken: Option 1! Now off to finalizing the design of our new site…

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